Steven Koong’s journey is a narrative of resilience, innovation, and unwavering commitment, born from the vibrant culture of Taiwan and brought to flourish in the dynamic landscape of Atlanta, Georgia. In his early years, amidst the bustling operations of Taipei Zhongshan Airport, Steven honed his discipline and determination, serving as an airport firefighter—a role that taught him the values of courage and service.
In 1989, a bold move across the world marked the beginning of a new chapter for Steven, his cherished wife, and their formidable daughter. The Koong family embraced the promise of the American Dream in Atlanta, a decision that catalyzed a profound transformation in their lives. Two years later, with a blend of audacity and optimism, Steven and his wife ventured into uncharted territory, founding a sign business without prior knowledge or experience in the field. This leap of faith was not without its challenges, yet it was the crucible within which their shared dreams were forged into reality.
Over thirty-three years, their tireless dedication has elevated their enterprise to the pinnacle of the industry, earning them the distinguished title of the nation’s sign king specialists. Their offerings, encompassing graphic design, LED signage, sign installations, and restorations, are not merely services but a testament to their passion for excellence and growth.
Beyond his entrepreneurial pursuits, Steven is deeply rooted in his community, contributing his leadership and enthusiasm to the Taiwanese Chamber of Commerce in Atlanta and Gainesville, Georgia. His role as president in these associations, along with his presidency of the Atlanta Taiwanese Golf Association, underscores his commitment to fostering unity and camaraderie among his peers.
It is with immense pride and gratitude that Steven Koong accepts the John Lu International Business of the Year Award. This accolade is not just a recognition of his individual achievements but a tribute to the collective support and inspiration from his family, friends, and the community that has been instrumental in shaping his journey. Steven’s story is a beacon of inspiration, embodying the spirit of perseverance, innovation, and community engagement, making him a deserving recipient of this prestigious award.