Miguel Martinez, the visionary founder of ThatsSmoooth, embodies the essence of tenacity and innovation. Born and raised in the vibrant community of Harlem, New York, Miguel’s journey is one of resilience, creativity, and a profound commitment to serving the multicultural men and women who have long been overlooked by the grooming industry.

For decades, Miguel grappled with the challenge of finding grooming products that catered to his Afro-Latino hair texture and sensitive skin. The lack of suitable options in the market led to years of discomfort and dissatisfaction, a sentiment echoed by many within diverse communities. This experience fueled Miguel’s determination to create a solution not just for himself but for others facing similar challenges.

ThatsSmoooth, under Miguel’s leadership, is a testament to his dedication to inclusivity, quality, and excellence. The brand’s grooming products are meticulously designed to address the unique needs of men of color, featuring natural ingredients free from harmful chemicals. Miguel’s commitment to high standards has not only elevated the grooming experience for his customers but has also set a new benchmark in the industry.

Miguel’s story is a powerful narrative of turning personal struggles into a force for change. His entrepreneurial spirit, coupled with a deep understanding of the community’s needs, has enabled ThatsSmoooth to fill a significant gap in the grooming market. Through his efforts, Miguel has championed greater diversity and inclusivity, ensuring that men of color have access to products that celebrate their unique hair textures and skin needs.

As the recipient of the Georgia Minority Business Tenacity Award, Miguel’s leadership and tireless effort in crafting skin and grooming products of the highest quality are being rightfully acknowledged. This accolade not only celebrates his achievements but also highlights his role as a trailblazer in promoting diversity, quality, and innovation in the grooming sector.

Miguel’s journey from the streets of Harlem to the forefront of the grooming industry is a compelling story of overcoming adversity, embracing one’s heritage, and driving positive change. His work with ThatsSmoooth is not just about creating products; it’s about fostering a sense of pride and belonging among multicultural men and women. Miguel Martinez is not just an entrepreneur; he is a visionary leader who continues to inspire and empower communities through his innovative solutions and unwavering dedication.